The Birth

AIMS was founded in 2001 by Dr. Yousef Al-Huzaim. With a focus on Sales and Marketing, with an aim to provide a unique way of doing business with clients, by being a professional, dynamic and focused entity with one thing in mind; provision of best practice solutions.

The boom

In 2004, AIMS scored a very important contracts with with the Saudi Commission for Tourism and Antiquities and with Human Resources Development Fund (HRDF), the later project was enormous by any measure, AIMS was to oversee 160 Training & Development Centers all over the Kingdom of Saudi Arabia the objective was to to train 60,000 individual to make enable them to enter the professional market.

By 2008 AIMS had major changes a new name and a new direction, Arab Institute for Sales and Marketing simply became AIMS Training and Consultation. The firm has new senior team possessing strong experience in the Human Development and Business Management fields. They shortly transformed the way AIMS does business. By focusing on total training and human development solutions by instilling customer special care measurements, changing AIMS image and corporate identity, with a new vision and values and by expanding AIMS horizons to be the best there is in the region.


By the end of 2016, AIMS has trained more than 90,000 people. Conducted 90,000 training days, delivered more than 3,000 training courses and assessed more than 45,000 individuals.


  • Continuous Improvement 

  • Long-Term Business Relationship

  • Excellence Committed

  • Accountability

  • Results

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